Sunday, 16 September 2012
The power of Gut!
Monday, 10 September 2012
ASK your audience to gain a competitive edge
Thursday, 23 August 2012
RECRUIT RIGHT!
Thursday, 26 July 2012
Get those ideas flowing!
Saturday, 21 July 2012
Get those ideas flowing!
Tuesday, 17 July 2012
Customers cannot lie successfully
Wednesday, 11 July 2012
Giving is Getting
The first thing that came to mind was to invoke the spirit of Meitheal ( ask the community to help.) And we did resulting in all subcontractors dedicating their time and labour free to the project. The next challenge was to raise enough cash to meet the material costs. As a final part of this effort; we decided to run a Strictly Dance competition - obviously closely mirroring the TV show format.
It was a brilliant experience working with a small inspired team of fundraisers/dancers ending up with €20k more for the construction budget/ this coupled with monies raised to date, and the fact that all subcontractors were volunteering their talents meant that we were ready for off.A lot of my time and commitment was invested in the project but yet again as with past projects eg, fundraising for the construction of two schools in Africa, I got back so much more than I gave.It was genuinely humbling the reaction from the community. The night was a spectacular success not just in terms of money raised, but also in terms of production and entertainment and finally of most importance in term of building community spirit.
One thing for sure I learned, is that there is a huge appetite for community events and positivity; and that if the event is executed properly, people will dig deep to help on so many levels. We managed to raise a huge sum of money when the general consensus was “there is no money out there.” We sold positivity and community and it worked.
Juxtapose this against the constant stream of negativity coming from the media and you can see the source of some of our problems. As the University of Amsterdam has established, there is a link between negative headlines and consumer confidence. It is time for the media to do some serious introspection about their role in the current challenging times without doubt.
Switch off the radio and start the community building process today.
Monday, 25 June 2012
What do you do if there’s a bomb in the building?
Apparently it would have killed anyone within a five foot radius. The story went viral around the world featuring on everything from the Telegraph in the UK to the New York Times. Bad news was big news so to speak! Also on the bill was Manuel Estiartes sharing the story of Pepe Guardiola and Guy Caron, ex creative Director of Cirque de Soleil.
Though the conference due to heightened security was delayed for over an hour the following day; I enjoyed working with a very receptive and warm Latin American audience. Indeed it reaffirmed in me my opinion of the great marketing opportunity in South America on the basis that the culture very much mirrored the Irish experience – people were warm and friendly. Probably an even greater insight I learned from the event was not for a micro second did I ever fear for my safety. One could consider this unusual considering what happened. It was very much a case of feel no fear and do it regardless!!
At the Leadership conference, my focus was on sharing how you could Xceptionalize your business. The following key points were shared: - You are the culture creator – a culture that empowers or disempowers. Start with developing yourself if you want to develop a winning culture. - Leaders need to be able to see clearly before they can solve the challenges of the day. - The secret to build rapport with internal and external customers is in our DNA – Do Need Attention. - A Vision underpinned by values is critical to unleashing your potential. - Smart perseverance is a winning strategy - Ensure that your moments of truth/ touch points with customers are World class. After the conference and my duties as a Leadership keynote speaker dispensed, I took time to wander through Recoleta and the amazing cemetery where you will find the remains of Eva Peron; the must visit Boca and Caminito, San Telmo and much much more in the Home of the Tango. For more information regarding: Motivational Speaker training , Motivational Conference Speaker and Leadership Keynote Speaker please visit: Keynote Speakers
Saturday, 16 June 2012
Retail Excellence – do you make the grade?
The Leader is the culture creator – one that has the ability to empower or disempower internal or external customers – thus real progress starts at the top. In this circumstance “To know thyself is vanity” isn’t accurate ….”To know thyself” is essential! As highlighted in 2007 research highlighted by Stanford Business Advisory Committee; self awareness is the most important attribute a Leader should develop. In the current attention deficit society in which we reside, not forgetting of course the more challenging times; we need to move from the old transaction model of sales to an emotional interchange – make your message memorable or watch it get lost in space.Leaders need to think differently on how to build sustainable long term relationships pondering such questions as “How can I get business for my client?” The old model was clearly “I sell – you pay! Thanks and have a nice day.” The new model is "how do I convert my customer into a friend so they won’t leave my business. I need to go further than providing a good product or service – I need to exceed their expectations." One surefire way of doing this is if I send business their way.
There is no room for lack of engagement or passengers in the new selling organisation. In the retail environment, everyone within eye contact of a client should acknowledge their paymasters in a non invasive way that shows you are there and ready to help if called upon. Regardless of whether you are the busboy or the doorman, everyone should be primed to focus on creating a wow experience for the client. "Wow" of course means making the transaction as painless and as swift as possible also.
We need to be able to deal with a buyer’s best friend – their mobile phone! Leaders need to empower and convert their team into Sales ambassadors who have full knowledge of what’s happening online in terms of product information/reviews etc.
The secret to engagement is in a persons DNA – Do Need Attention. It is ironic how we spend so much money attracting clients to our premises and then underwhelm them with our levels of customer service while there. Seeing that you have invested heavily attracting the client ensure that your culture empowers people to buy! You don’t need to be a Customer service Speaker to remember my opening thoughts! The Culture Creator is the Owner/ Leader.